If you've ever been to a convention and seen all of that wonderful swag, you've also seen the lines to procure that wonderful swag. It's annoying to wait in a line for an hour just to buy a T-shirt that you can only get at that venue.
Blizzard is bypassing this issue by allowing anyone who has purchased a BlizzCon ticket
to grab those unique merchandise items ahead of time and online. No fighting over the last murloc head can cozy or Raynor onesie for your child, just simple online transactions with the goods being shipped directly to your home.
This is only for people who have actual tickets to the event. Anyone with a virtual ticket
will have to wait until the 13th to get in on their own 48-hour sale. If you don't fall into either of those groups and still want to get in on the swag, then you need to go buy your virtual ticket before 11:50 p.m. Pacific on Oct. 10 to qualify for the sale or you're out of luck.
Zarhym on the 48 hour sale
Heading to BlizzCon 2010? Planning to purchase some souvenirs at the show? From October 9 at 10 a.m. Pacific time until October 11 at 9:59 a.m., BlizzCon 2010 ticket holders will have the opportunity to purchase select BlizzCon 2010 store merchandise online (while supplies last). Items purchased through this sale will be shipped directly to your home, giving you more time to take in the panels, tournaments, and other events at the show. To participate, log in to the online Blizzard Store during the sale hours using the Battle.net account provided when you purchased your BlizzCon 2010 ticket (viewable in the buyer's Order History), and head to the More Products section. A second 48-hour sale for BlizzCon Virtual Ticket purchasers will be taking place beginning October 13 -- place your order by October 10 to participate.