Capcom: Dante redesign controversy raises DMC's visibility

The reaction to Dante's new look for the Devil May Cry reboot had Capcom asking, "Why so serious?" The publisher's VP of Strategic Planning and Biz Dev. Christian Svensson told IGN that the company knew Dante's new look would bring a "knee-jerk reaction from fans." He said, "To be fair, I think some of the strategy here was to create that discussion and dialogue, and I think it drastically raises the visibility of the title versus if we had just done another Dante."

He explained the original concepts that came back for the new Dante were too close to the flamboyant source material. Capcom's Keiji Inafune and Hideaki Itsuno weren't having any of that and told the team to, according to Svensson, be "much more creative." Svensson explains that, "This is meant to be an origin story, so this is Dante before you knew who Dante was." Wait, you mean he was more than that guy with the white hair, wearing a red leather trench coat? Surprising, 'cause that's all we can seem to remember about him.

This article was originally published on Joystiq.