In fact, Microsoft expects Indie Games exposure to increase following the Dashboard redesign, thanks to the popularity of other types of content in the Specialty Shops, specifically the Avatar Marketplace. "Xbox Live members have made more than 290 million customizations to their Avatars' clothing, so we expect many people to regularly visit the Specialty Shops section," the spokesperson said.
Microsoft's response drew heat from apparent Xbox Live users and Indie Games developers in the Eurogamer post's comments section. The counterargument is "a load of PR bollocks," said one commenter; while a self-identified Indie Games creator argued, "Users looking for a shirt for their Avatar aren't the same as users looking for a game."
"We'd like to be considered games, thank you very much," the same commenter added. "This explanation is a joke."