GameStop continues its march toward the Store of the Future, by offering PSN content both in-store and (soon) online. The retailer started offering Xbox Live DLC in-store earlier this year.

According to Sony and GameStop, cards for PlayStation Plus subscriptions, PSN games and add-on content will be available in 4,400 GameStop stores this month, and will also be available through GameStop.com. Not only is this a way for GameStop to get a piece of the exploding digital distribution market, it's a much more elegant way to gift a specific game, we suppose, than just writing "Scott Pilgrim" in Sharpie on a $10 PSN card.
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Downloadable Content for the PlayStation®3 System
Available in GameStop Stores and Online

November 9, 2010 – Sony Computer Entertainment America LLC (SCEA) and video game retail giant GameStop Corp. today unveiled their partnership to sell select downloadable content (DLC) offerings for the PlayStation®3 computer entertainment system in-store and online. The content, also available for download using a PlayStation®Network (PSN) account on PlayStation systems, can now be purchased at GameStop retail locations and will soon be available on www.GameStop.com.

The downloadable content, including full PSN games and add-ons, as well as PlayStation®Plus subscriptions, are currently available in select GameStop stores and will continue to be added to the PlayStation DLC section in more than 4,400 retail stores and www.GameStop.com throughout the rest of the month. With more than 1.25 billion pieces of content downloaded worldwide on PlayStation Network and more than 60 million registered PSN users, this newest initiative offers the robust PlayStation® community the option of purchasing digital content through GameStop, the world's largest video game and entertainment software retailer.

"We are always looking for new ways PlayStation Network users can expand, extend and enhance their overall entertainment experience," said Tim Bender, senior vice president of sales, Sony Computer Entertainment America. "Being able to purchase downloadable digital content at retail provides yet another convenient purchasing option for gamers."

GameStop's senior vice president of merchandising Bob McKenzie added, "We worked hard to bring this technology to market and are absolutely thrilled to be partnering with Sony Computer Entertainment. DLC content, which typically costs between $10 and $15, makes a terrific holiday gift for gamers who enjoy playing titles with available add-on content."

This article was originally published on Joystiq.

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