iLounge reports that Apple has started to sell iBooks-branded iTunes Store gift cards in Apple Stores. I also saw the same gift cards for sale in my local Target store this morning. The gift cards come in US$25 and US$50 denominations and, like other iTunes gift cards, aren't limited to purchasing iBooks but can be used to purchase any content in the iTunes Store.
The idea behind the iBooks gift card branding is twofold: to appeal to customers buying iPads for book lovers this holiday season and also to remove any doubt in the minds of purchasers that gift cards could not be used in the iBookstore. That was a common misconception, because the iBookstore is only found on iOS devices and not in the iTunes desktop application. But that should be put to rest with these cards right alongside the usual iTunes gift cards this holiday season.