On the APB-Reloaded blog, GamersFirst's Bjorn Book-Larsson decided to chronicle the journey from acquisition to relaunch with a series of weekly posts. In the first such post, Book-Larsson makes the humorous observation that his company has been called the "Crazy Cat Lady" of MMO publishers due to picking up "strays" and nursing them back to health. He then dives into the challenge of balancing the game's content and play against its new free-to-play structure.
This transitions to his second post, which examines the company's plan for premium (i.e., paid) players. "The goal then becomes nudging the most hardcore players into 'Premium' account status, in order to help pay the bills, while also letting people lease weapons and perform micro transactions for other items," Book-Larsson writes.
So far, the blog is proving to be a great ongoing read of this high-profile situation, so head on over and check it out for yourself!