The blame can largely be laid at the feet of Facebook policy changes that prohibit games from pushing status updates to the walls of non-players, making advertising and recognizable brands more important than ever. "Companies without franchises will be in an increasingly precarious position," Segerstrale told Develop. "If on the one hand you have Harry Potter and on the other you have 'The Wizard Adventure,' consumers will choose the one they recognise."
... Great, now Playfish has stolen our game's name. You can all expect to hear from our lawyers.