Perhaps most notably, IGN and GameStop will merge their traffic, to better appeal to advertisers and further cement IGN's pole position amongst video game websites. GameStop has 7.2 million monthly unique visitors which will be added to IGN's 28.9 million, resulting in a post-rollup total of more than anyone else.
We've got notable questions regarding the businesses which overlap. For example, what happens to Game Informer, the GameStop-owned video game magazine and site that competes with IGN? And what about IGN's Direct2Drive PC gaming retail arm? And what about concerns that this extensive of a retail relationship is a little cozy for an editorial outlet? We'll update this post when we learn more.