Riccitiello also dragged out the classic complaint regarding Nintendo's treatment of third-party content. "I think it's a frustration for all third-party publishers, when a platform holder does less to promote third-party content. A great third-party company is Apple, a company that's all third-party content," he stated. "I don't care whether it's Mario or Twilight Princess or GoldenEye; it was their own content. I'm going back to N64, and I can go back to SNES if you want, but they've never really been a heavy third-party supporting system."
He concluded that it's not that Nintendo doesn't try to do good by third parties, just that Nintendo starts "the morning thinking what's best for [its] own intellectual property."