For those who don't sync, however, Iomega is releasing the SuperHero. It's super simple -- you just download an app onto the phone, and then whenever you plug the iPhone into the dock, the app will turn on and backup your contacts and pictures onto an included 4 GB SD card. Lose your iPhone, and you won't lose your important information.
Yes, for family members or friends who don't ever sync through iTunes, this might be helpful. But wouldn't it be worth it to teach them how to do it? Syncing seems simple enough to me. Then again, if you don't own a PC or Mac and use your iPhone like a small computer, this would at least give you some assurance your data will persist. The Iomega SuperHero backup and charger should be available by the end of next month for US$69.99.