According to Cult of Mac, Davis received a congratulatory phone call from Apple's Eddy Cue, the Vice President of iTunes. Davis initially believed the phone call was a prank. She replied with a curt "Thank you very much, I'm not interested" and hung up on the Apple executive.
Panic ensued when her daughters informed their mother that the call may have been real. The teenagers were downloading apps on their iPod touches when the contest ended at 9:30 AM in the UK (1:30 AM PST/4:30 AM EST).
Fearing she had botched her chance at a $10,000 iTunes gift card, Davis called Apple's support line to connect with the appropriate person and explain her mistake. Unfortunately, the customer service representative was not able to assist her with this unique request. Her daughters were reportedly getting "quite tense" at this point in time.
Thankfully, another Apple employee called Davis back a few hours later, and she was able to tell her side of this story. After what must have been a good chuckle, Davis will receive the $10K gift card. This award will be put to good use by her daughters who are already marking off applications they want to download. Davis also mentioned that she and her husband may upgrade their aging iPod nanos so that they can enjoy this unexpected bounty, too.