Are other game studios taking countermeasures against RIFT? [Updated]

If you didn't know, today is the head start launch of RIFT and the beginning of many strained household relationships as players finally dive into Telara for real. While we've known for some time that Trion Worlds' creation was going to be a major player in the MMO field, it seems as though RIFT's release has caused other MMO studios to step up and take countermeasures.

In the past 24 hours, there have been a few significant developments that seem suspicious in regard to timing, at least. The first is that Blizzard dropped World of Warcraft's next content update, Patch 4.1, on to the public test server in the middle of the night. Mortal Online's announced that its free 14-day trial program is now active for any interested parties. We've also received numerous tips that EA Mythic disabled the cancel subscription option for Warhammer Online.

Although we obviously can't be certain that all of these events are due to RIFT, timing, as they say, is everything. Have you seen any other MMO studios stepping up their game today as a distraction from the new shiny?

[Update: The Warhammer subscription option was a bug that should be resolved today, according to the devs.]
This article was originally published on Massively.