Gordon fills the void left by Denise Kaigler's departure and brings her experience managing various family-friendly consumer brands, including Dunkin Donuts and Universal Orlando Resort. She most recently served as SVP of 360 Public Relations, a video game-oriented agency that features the parent-friendly "MomSquad." She was also once director of the Chrysler account at GolinHarris, Nintendo of America's current PR firm.
Gordon will work from Nintendo's office in Redwood City, Calif, and will report to the executive vice president of Sales & Marketing, a vacant position that is currently being managed by Nintendo of America President Reggie Fils-Aime.
"Cindy brings a wealth of smart, strategic brand experience to our team," Fils-Aime said. "As we prepare to launch our new Nintendo 3DS system on March 27, her expertise will help keep our momentum going strong through the rest of the year."
Earlier in her career, Gordon ran public relations and new media for Universal Studios in Los Angeles and Orlando, Fla., where she launched The Simpsons Ride and The Wizarding World of Harry Potter. She also oversaw all external and internal communications for Dunkin' Donuts, Baskin-Robbins and Togo's, and ran the Chrysler account for GolinHarris in Chicago, where she oversaw launches for Dodge and Jeep.
Gordon is a graduate of Tulane University, where she earned bachelor's degrees in political science and French literature.
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