The NPD Group crowned Netflix the heavyweight champion of digital, video-on-demand services in a statement released earlier today. Between January 2011 and February 2011, Netflix accounted for 61 percent of all movies downloaded or streamed over the internet or offered on-demand through a cable or satellite television service.
Cable giant Comcast took second place with about 8 percent of the market. Apple, with a share of 4 percent, found itself in a three way tie for third place with DirecTV and Time Warner Cable. NPD used its new VideoWatch Digital tracking service to calculate its latest numbers, which also found digital video now makes up one quarter of all home video volume.
"Sales of DVDs and Blu-ray Discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers," said Russ Crupnick, entertainment industry analyst for NPD.
VideoWatch Digital's results were based on 10,618 surveys completed by US consumers age 13 and older. In the survey, respondents recognized electronic sell-through (EST) services like iTunes had the most "current releases available," but Netflix won the titles for "overall shopping experience" and "value for price paid."