"We weren't an independent studio making 'our' games anymore," said former creative director Martyn Chudley. "We were making games to fill slots. Although we did all believe in them, they were more the products of committees and analysts. The culture we'd worked on for so long gradually eroded just enough so that it wasn't 'ours' anymore."
Chudley also claimed that the studio was given the opportunity to buy itself back, but as commercial manager Sarah Chudley explained it, the studio had grown considerably since the Activision takeover and "we just didn't have the skills, capability or finances to look after over 200 people." Without a third party coming in to assume control, it seemed wiser for everyone to walk away.