Of the various retailers in the survey, Walmart had the worst track record with 20 percent of sales allowed, while Target let only 8 percent of potential shoppers buy games they weren't supposed to. Outside of the game industry, the music industry was the least effective, with 64 percent of the FTC's shoppers able to buy music marked with a Parental Advisory Label.
The Entertainment Software Ratings Board responded to the survey through president Patricia Vance, saying it was happy with the results and that retailers have helped. "The strong support that the ESRB ratings have enjoyed from retailers is crucial, underscoring their firm commitment to selling video games responsibly," she said in a statement.
The FTC issues this report to Congress every year and says that, despite enforcement improvements across the board, "more needs to be done" to prevent the sale of mature content to young audiences.