Redbox will offer $2 per day videogame rentals nationwide in June
Kiosk movie rental giant Redbox is finally officially expanding into the games category, announcing today it will offer videogames nationwide starting June 17th. The $2/day game rentals will include selections for PS3, Xbox 360 and Wii (two of which even have a working online service right now). This may be old hat to some since it's been in testing at about 5,000 locations since around the same time it kicked off nationwide Blu-ray rentals, but for 21,000+ other locations there's now a whole new reason to stand behind someone that wants to check each and every title available when all you want to do is return a disc. Seriously, express return slots Redbox -- get on it.
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GAME ON! REDBOX ANNOUNCES IT WILL OFFER VIDEO GAME RENTALS NATIONWIDE THIS JUNE
April 28, 2011 –Redbox, America's movie rental destination, today announced it will offer video game rentals at more than 21,000 redbox locations nationwide beginning June 17, 2011. Top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray™ daily rental prices. The announcement follows a test of video game rentals in select U.S. markets that began in August 2009.
"Redbox will increase consumers' access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers," said Mitch Lowe, president, redbox. "With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment."
Redbox, a Coinstar, Inc. brand, has tested video game rentals alongside movies at 5,000 redbox locations. "Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America," added Lowe.
Today, nearly 64 percent* of people in the United States own a game console.
Upon launch, redbox will feature games across the three major console platforms: PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®. Video game titles will range from top releases to popular family and kids titles.
"Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store," said Joel Resnik, vice president, games, redbox.
About Redbox
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at more than 27,000 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.
*Source: Interpret New Media Measure, Q4 2010
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