Expect MX vs. ATV Alive DLC every two weeks

MX vs ATV Alive's business model is built around a simple concept: lots of DLC. The racer will retail for $40 in the States (£29.99 in UK) and will have new DLC every two weeks, according to THQ's corporate global brand manager Ali Bouda, speaking to MCV.

"We have extensive DLC available from the first day and are planning to release new content every other week over several months," Bouda said. This experimental model lends itself to the game, he said, because the game is about "environments, tracks and vehicles – not about a continuing story, like Homefront and Saints Row."

Of course, if this experiment ends up being successful for THQ on consoles then it's anyone's game. See: EA's Project Ten Dollar.

Update: THQ has slightly revised its previous statement of "every other week" for the game's DLC. Bouda contacted Joystiq to say, "We are targeting several drops within each month over the next few months starting day one."

This article was originally published on Joystiq.