What's in a Name: LightBox Interactive

While a raucous Starhawk multiplayer session went on in the front two rows of Austin's Alamo Drafthouse theater, LightBox Interactive creative director Lars DeVore spoke to Joystiq about the high concept behind the name of the studio formed by Incognito expats.

We sat around and we did the whole list of names. What it comes down to is that the "lightbox" itself is the idea of restrained energy.

We felt like we were at a point as a studio where we were boxed in, and we wanted to be able to explode that box, and to express this energy, these ideas, and this creativity openly. We wanted to be able to bust out. Get that feeling out there.

LightBox Interactive is working on Starhawk, a PS3 exclusive coming out in early 2012.

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This article was originally published on Joystiq.