Sony Computer Entertainment's dabbled in the Augmented Reality space with titles like Invizimals and Eyepet, but if a recent Sony press release is any indication, its parent company is investing a bit more into AR technology. The release explains the company's in-development "Smart AR" application, which can superimpose a 3D model on a real-life object without the use of special markers -- rather, the technology can recognize entire objects, such as menus and posters.

In addition to eschewing the usual AR codes required to recognize objects, Smart AR can recognize compatible objects moving at extremely high speeds. Check out the press release for a brief outline of the tech's capabilities, as well as an impressive video demonstration. Man, we want that pink bear to walk on everything we own.

This article was originally published on Joystiq.