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Rumor: Zune Marketplace revamped on Xbox 360 as streaming video service

Microsoft's Zune Marketplace may be getting a new business directive in the coming months, as a report this morning suggests that the current service on Xbox 360 will soon offer a streaming subscription option. Anonymous sources in Microsoft's Redmond, Washington homebase tell The Daily that the Zune-branded service will become an additional source of streaming content alongside the Xbox 360's current Netflix and Hulu Plus options.

Could this be the service Microsoft announced during its E3 2011 press conference, and has yet to speak about with any specificity? Or is it some derivation of the rumored Xbox Live Diamond project? That remains unclear, but with the company's plans to launch some form of streaming television on Xbox 360 this fall, it stands to reason we'll hear more about what's actually going on in the not-so-distant future.

Update: Microsoft tells us it "doesn't comment on rumors or speculations," as expected. We'd also like to point out that while Microsoft's Zune Marketplace has had the ability to stream content for some time, today's rumor specifically pertains to a subscription for the Marketplace content to be streamed.

This article was originally published on Joystiq.