RIM aims to launch seven smartphones with BlackBerry OS 7 in 'the coming months'
byBrad Molen||July 13th 2011 at 2:33pmJuly 13th 2011 2:33 pm
It may look like it's losing the ongoing smartphone war, but Research in Motion is at least preparing for the next battle with reinforcements. Co-CEOs Jim Balsillie and Mike Lazaridis announced at this week's annual shareholder meeting that seven new OS 7-powered BlackBerry smartphones are set to be launched in the near future. As the company struggles to meet its financial goals due to delays, it's confident that releasing a large number of smartphones will make up for a miserable Q1 and get RIM back on track by the end of the year. This seems to be a bitter contrast to earlier rumors suggesting the company scrapped other projects to make room for its QNX "superphone."
No word was given by either executive as to which phones we can expect, nor the precise dates when these devices will become available. We also haven't heard if the Bold Touch series is included as part of that count since its launch looks to have been pushed back. Lazaridis mentioned the delays are a result of his company trying to meet (read: not exceed) consumer expectations, and that RIM will "come out ahead" in the smartphone race. Now that's extraordinary confidence; unless the execs had a heart-to-heart with the anonymous letter-writer, however, it's a hard pill to swallow.