Woolsey's key advice is for developers to present something different from other offerings on the service. Getting the pitch right is important as well, with Woolsey noting that developers should "get all the great ideas you have out and make sure that they're understandable." In addition to coming up with new concepts, Woolsey also stated that Microsoft is "looking at different business models" and is "aware of what's going on out in the greater games community." Perhaps the Xbox Live free-to-play rumors are coming true after all.
Woolsey also offered other details about XBLA, notably that there are typically around 50 XBLA games in development, with about 30 being published in a given year. With so many titles, Microsoft is keen to expand on promotions like Summer of Arcade in order to offer more exposure to various games. Furthermore, Woolsey added that the upcoming 360 dashboard update should make browsing for games a less confusing process.