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iPad competitors will need to be a lot cheaper to capture market share

The big message from a Retrovo survey released today of 1000 consumers carried out last month indicates competitors to the iPad will have to compete with a large price difference.

With rumors about an Amazon tablet circulating, 55% of survey respondents said They'd look at an Amazon tablet first. 38% cited Dell and Samsung, and 31% cited HP and Motorola. The key finding is that when asked to decide on a tablet other than a $499 base iPad, 79% of the consumers said they would go with Android only if it was less than $250. The same survey group members who said they planned to buy a tablet in the next year favored an iPad. 50% would choose one, while 21% favored an Android flavored device.

It seems Apple remains dominant, and for the rest of potential buyers it's really all about cost, an area that Apple traditionally doesn't play in. Of course you never know what a future Apple product might bring. If you'd like to read the whole survey, you can get it here. To our readers, if you don't have an iPad yet, would a cheaper tablet from Apple get you to the Apple Store? And if not, would an Android tablet and $250-$300 tempt you to try one?