NPD teaming with EEDAR to track digital sales

NPD and EEDAR sittin' in a tree...
Game industry analysis firms NPD and EEDAR have announced a new partnership "aimed at improving the measurement and analysis of the evolving video game industry." Specifically, it appears that EEDAR will help NPD round out its coverage of downloadable game sales.

Together, the two firms hope to create a "total market tracking service for interactive entertainment," providing a broad picture of both physical and digital sales data. As part of this strategy, EEDAR's GamePulse service will immediately begin incorporating NPD's point-of-sale data.

Traditionally, NPD has only reported physical sales of games in North America, though the group has been attempting to expand its coverage of downloadable sales in recent years. Given EEDAR's expertise in the field, it seems to be a good partnership for both firms. It's worth pointing out, however, that Steam, undoubtedly one of the largest digital distribution platforms, does not share its sales numbers. In other words, getting a truly accurate picture of the downloadable landscape could be difficult.
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THE NPD GROUP AND EEDAR COLLABORATE TO PROVIDE
EXPANDED VIDEO GAME INDUSTRY TRACKING AND INSIGHTS


PORT WASHINGTON, NY / CARLSBAD, CA - August 8, 2011 - Leading market research company, The NPD Group, and leading global interactive entertainment business intelligence firm, Electronic Entertainment Design and Research (EEDAR), today announced a strategic collaboration aimed at improving the measurement and analysis of the evolving video game industry.

EEDAR will exclusively work together and collaborate with The NPD Group in North America to support the development of a total market tracking service for interactive entertainment, including both physical and digital transactions in all mediums (console, mobile and online).

"The NPD Group and EEDAR have always shared a common goal of providing information and insights to our clients in the games industry," said David McQuillan, President, Games, The NPD Group. "The growth of the digital channel within the games industry presents numerous challenges and opportunities that we believe are best addressed for our clients through a formalized, collaborative effort between The NPD Group and EEDAR. We expect that this synergy of resources and vision will result in greater transparency into the total games market including digital forms of distribution as well as the established physical format."

An immediate benefit of the relationship to clients of The NPD Group and EEDAR is the integration of The NPD Group's point-of-sale (POS) video games data into EEDAR's widely adopted GamePulse® service.

"With the rapid growth occurring on digital platforms, the importance of measuring and understanding the factors which contribute to the financial success of a product is a key initiative EEDAR is developing solutions for," said Greg Short, President & CEO, EEDAR. "EEDAR has always sought to embrace relationships that provide strong value to our clients and improve accessibility to key data for decision makers. Our collaborative efforts with The NPD Group will help ensure that our research services will continue to evolve for the needs of the industry while specifically addressing transparency and the identification of success criteria for emerging markets."

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us on Twitter at https://twitter.com/npdgroup.

About Electronic Entertainment Design and Research (EEDAR)
Founded in 2006 by video game industry veterans, EEDAR is the largest specialty video game research firm in the world. EEDAR increases video game profitability and creativity by delivering comprehensive data and technology solutions that empower fully informed and contextually relevant business decisions.

EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America's Most Promising Companies and also holds the Guinness world record for the largest collection of videogame facts and information. For far more data be sure to pay a visit to http://www.eedar.com or call +1 (877) 88-EEDAR (33327).

About GamePulse®
GamePulse is the world's premier informational and analytical service for the video game industry. Encompassing powerful, yet accessible, tools to analyze and report on every facet of the video game industry, GamePulse is the only service of its kind currently available. The service allows full traversal from macro level reporting on platforms, trends or individual companies, to micro level reporting on franchises and titles. GamePulse allows clients to integrate published or actual sales data from any region in the world alongside marketing, review score, consumer awareness, demographic and game feature data for historical and upcoming video games. Leveraging EEDAR's proprietary data set, GamePulse clients can quickly generate highly contextual and relevant research specific to their needs.

About DesignMetrics®
DesignMetrics is the only commercial competitive analysis, sales projection and risk mitigation product based on an algorithmic regression of more than ten thousand game titles, fifty million game features and over a decade of historical metadata. DesignMetrics provides independent, objective and fact driven analytics at concept, green light or during production to help increase the potential market success for a video game title and increase the internal efficiency across departments and between publishers and developers.

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This article was originally published on Joystiq.