The Interactive & Digital Entertainment Festival was held in Cannes in June; a retail-focused festival, publishers bring their games to sunny southern France in the hopes of attracting the attention of Europe's buyers. One way to do that: A sand sculpture!

French marketing crew Urban Act were commissioned to recreate the already iconic image of Drake in front of the crashed plane in the desert to promote Uncharted 3: Drake's Deception. Note how they've got the workspace roped off, just in case someone's got a Godzilla game to promote.

This article was originally published on Joystiq.