While companies like Chart-Track already provide retail insight in the UK, NPD says its "service in Europe will focus on measuring channels that are not currently tracked in Europe – namely those occurring outside of new physical retail sales." Why look at digital in Europe? We bet NPD industry analyst Anita Frazier has a great answer for that. "The new digital distribution channels in video games are not country specific," Frazier told a press release. "They are global in nature, which is why NPD is taking its proven, proprietary methodology, developed over a number of years, and applying it to a global perspective."