Newell: Valve wants to convince EA to get back on Steam

Disappointed that EA's Battlefield 3 won't be sold on Steam? So, it turns out, is Valve's Gabe Newell. He takes a surprisingly responsible stance on the "complicated" issue of EA's absence from his digital distribution service, telling Develop that "we have to show EA it's a smart decision to have EA games on Steam, and we're going to try to show them that."

Newell says there isn't just one thing Valve can to do convince EA that Steam is a good place to sell its games -- instead, it has to "prove we are creating value on an ongoing basis, whether it's to EA or Ubisoft or whoever." Steam has a whole host of good reasons for EA to use it, says Newell, including "happier customers, a higher quality service, and [EA] will make more money if they have their titles on Steam. It's our duty to demonstrate that to them. We don't have a natural right to publish their games."

Newell didn't go into further detail about just how Steam would convince EA to come back, but we hear homemade cupcakes are always a nice option.