The ad campaign kicks off on September 23 and will run until October 3 in six different 30-second advertisements. Stephen McGill, Microsoft UK Xbox marketing director, says Microsoft is spending the big bucks to advertise Gears. "It is on the scale of what we did for Halo Reach and Halo 3 -- television is the main centrepiece of the campaign."
Gears of War 3 launches worldwide today.
- Key specs
- Game format Optical disc, Downloadable
- Online features Multiplayer, Voice chat, Video chat, Store, Browser
- Drive capacity 500 GB
- Controller type Wired, Wireless
- Motion controls Camera / optical
- Video outputs HDMI
- Released 2013-11-22