"I think that there's an underlying, a fundamental assumption right now, that the less you charge, the more money you make. Which isn't true. And it doesn't necessarily make for a better game. I mean, everybody likes free... I think that definitely, players have seen a lot of really great quality free-to-play experiences, but I'm not sure it's the best model for us right now," Morhaime explains.
The interview also touches on the controversy surrounding the new Mists of Pandaria expansion as well as the business logic behind Blizz's decision to give away Diablo III to long-term WoW subscribers. Head to Eurogamer for the full report.