heads-up display has made it into Bavaria's volume seller, after debuting as an optional extra eons ago on its 5 Series. Since then, HUDs of limited hues have permeated München's high-end, splaying speed and navigation directions in the line of sight of road-going elites everywhere. However, this iteration is "full-color," which besides pleasing ROY G. BIV fans, makes it "more intuitive," as the company reasons it'll aid drivers in recognizing crucial alerts faster. That, or we're really just a generation away from über cool AR wizardry and movies on our windscreens. Of course, no word on when the 3's brethren will get the technicolor treatment, but we're betting it won't be long, given that's the dash of a 6 Series you see above. PR, per usual, is after the break.