"One of our core pillars is role warfare and [it] is designed to, well –- level the playing field –- another concept from our original design. We're doing away with the arms race and making battle mechs of all shapes and sizes have a purpose and role on the battlefield," Ekman says.
Why should players spend any money, then? That's not as clear, though the blog does touch on the usual F2P bullet points of convenience and acquisition speed. Get out your PR decoder rings and head to the official MechWarrior Online website for more info.
[Update: A second blog post outlines the team's reveal plans in the coming weeks. Thanks to nimzy for the tip!]