Condé Nast Britain has begun to provide existing print subscribers with access to equivalent digital editions on the iPad at no cost. According to an article published on the UK Association of Online Publishers website, Apple's Newsstand app has increased the issue sales of British GQ by 94%, Wired UK by 169%, and Vanity Fair by a whopping 245% over the average sales per day in September.
Digital Director of Condé Nast Britain Jamie Jouning said that "Our existing readers will benefit from the ease of access to subscribe, while the prominent inclusion of our brands in Newsstand will allow an even higher level of 'discoverability'. Ultimately this should lead to greater subscription growth."
The magazines take advantage of the feature of Newsstand that automatically updates digital editions in the background as new issues are published. Vogue will be adding a digital edition at the beginning of December, after having two very successful iPad editions in the past.