The company's stated focus on the saturated social games market has not been successful. PlayFirst shut down all its Facebook efforts, including the social adaptation of its previously successful Diner Dash franchise. Gamasutra also reports that other social games veterans who joined PlayFirst have since left for Playdom or Zynga.
The bad times haven't deterred PlayFirst. A representative for the company stated, "Our future plans are to continue to focus on the mobile casual gaming space."