And what do you get when you buy the game? Aside from an installation disc and manual, you get 30 days free of Premium account status and 500 G1 credits for use in the game's microtransaction store. You also get a faction-specific sports car and a special secondary weapon to help ensure that you're never without a holdout in a protracted firefight. Time will tell if this addition to the game's marketing proves profitable for the game under its current business model.
[Source: GamersFirst press release]
[Update: We've since been told that the retail launch of APB: Reloaded has been delayed. The team hopes to have an updated date by Friday, December 16th. We'll update you when we know more!]