This is really a very clever strategy. Face it -- you've been haunted by that one game you resisted buying over the past week; that one time you said, "No, Steam, this is my money!" has been burned into your psyche as you imagine the joy you could have had at a reasonable price during these cold winter months. And now it's back. You have a second chance to own that game. Go. Go, and be at peace with your Steam Sale. You are forgiven.