While not all of Google's aims to change cellphones with its Nexus brand program may have been achieved, it has created some admirable devices in cooperation with HTC and Samsung (way to pass on that one Sony Ericsson). According to Bloomberg, its next step may be to do the same with LG for TVs. As product manager Rishi Chandra mentioned in an interview with us, the next focus for Google TV will center around increasing its ability to personalize the user experience and further enhance content discovery, and anonymous sources indicate LG could get first crack at it later this year. What's odd about this development is that on TVs, so far the two versions of hardware that have debuted already featured software largely free of manufacturer customizations, unlike phones. At this year's CES LG, along with Vizio, is among the first to show a custom skin for the software, along with its new remote. However, the original aim of the Nexus was to work "even more closely with our partners to bring devices to the market that are going to help showcase very quickly the we're working on" so if this can help cut down the long window we saw before the last Google TV update, we're all for it.