AMD
When AMD showed off its upcoming Trinity APUs at CES the company was pretty light on the details. We're still stuck holding our breath for specs, but DigiTimes is reporting some alleged info on pricing. According to the report, AMD's "ultrathin" laptops will hit shelves priced between $100 and $200 less than comparably-equipped Intel machines. Of course, the folks from Sunnyvale have traditionally hit Chipzilla on pricing rather than performance (except during a brief period in the aughts when Intel got lost in the Netburst woods), so dirt-cheap AMD "Ultrabooks" wouldn't come as much of a surprise. Then again, pressure on both the laptop and tablet front could cause the Santa Clara crew to reevaluate its pricing strategy leaving its competition to either further cut profit margins or find a new angle of attack.

Update: AMD has provided a statement on this story, certainly not denying things but clarifying that it isn't going to enforce any minimum specs or prices. Also, that "ultrathin" moniker isn't new and won't define any particular type of laptop like Intel's Ultrabook is attempting to do.