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Bashiok on BlizzCon: "It makes sense to focus our efforts"

Matthew Rossi
Updated ·2 min read

In case you hadn't already heard, there won't be a BlizzCon 2012. While I personally have never gone, many of the staffers here have and are sad pandas that they won't get to this year, as I gather are a lot of you as well. Our friend Bashiok answered a forum thread on the news with the reasoning behind it.

Bashiok - No Blizzcon
Yeah it's a bit disappointing because we all really do enjoy being able to 'open the doors' so to speak. But, it is an enormous effort by all employees, including our game designers and artists, not to mention customer support and quality assurance, PR, our business departments, and *hot breath on fingernails & shirt rub* Community & eSports to make a BlizzCon happen. In a year when we're working to release multiple titles (knock on wood) it makes sense to focus our efforts. Also with multiple game releases we just wonder if we'd be at a point with any of them where we'd have anything really big or new or cool to talk about.

We didn't have a BlizzCon in 2006 either, and at that time we were really strong on the idea that BlizzCon isn't really supposed to be and doesn't have to be an annual event. Of course then we have it for five straight years in a row... which obviously built some expectation.

Personally I always enjoy seeing the excitement, the rushing crowds, hearing the clicking of mice on the demo stations, and waiting in agony as the seconds countdown to an announcement and then the waves of emotion from the crowd that follow it. But thinking about our year and what we're trying to get done already without a BlizzCon, and having to think pretty hard about what we'd have to announce or demo, it just makes sense to me not to have one.

Here's to the Battle.net World Championship, it's going to be awesome, and to a bigger and better BlizzCon in 2013.


So there you have it. With multiple titles aimed for release this year, not only would it be a lot of work to also run a convention, but then the convention wouldn't have much to show, since all the titles would have been released beforehand. While this is sad news, it does definitely make me think we're going to be running around Pandaria (and freeing Sanctuary, and dealing with the Zerg) well before the middle of this year.

The news is out -- we'll be playing

Mists of Pandaria! Find out what's in store with an all-new talent system, peek over our shoulder at our Pandaren hands-on, and get ready to battle your companion pets against others. It's all here right at WoW Insider!