Apple held an all-employee Town Hall meeting a little while ago after the earnings call, and The Verge is reporting that Apple CEO Tim Cook took quite a bit of time during the meeting to point out Apple's charitable contributions to the world. He said that Apple has given $50 million to Stanford hospitals, and over $50 million to the Project RED effort (to help fight AIDS in Africa), making Apple that fund's largest contributor.
It seems as if we've found one big difference between Cook and his legendary predecessor: Cook wants to make it clear that he's serious about giving, and letting people know about it. Cook has also pushed for an employee donation matching program at Apple, so he's got a history, even in his short tenure so far, of endorsing strong charitable contributions.
Of course, all of that said, $100 million is still just pocket change for a company that has almost $100 billion in the bank. But every little bit counts, we suppose.