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Hasbro reinvents Lazer Tag for the smartphone generation, lets you live out your Doom-fueled fantasies

Terrence O'Brien
Former Managing Editor
Updated ·4 min read

Xappr and appBlaster are fine weaponizers for your smartphone, provided you don't care to share your violent tendencies with your friends. Thankfully, Hasbro is bridging the gap between new-school AR shooter and that teenage classic -- laser tag. The NERF Lazer Tag system is getting an update for 2012 that lets you pair your blaster with an iPhone or iPod touch. The top of the plastic guns now sport a slot for your iDevice which, when loaded with the Lazer Tag app, provides you with an augmented HUD view. While you can play against purely virtual opponents, the real fun is in using to track your battles with fleshy foes. The app will display your gear and power level, and update your progress on a global Lazer Tag leaderboard. As you play, new attacks and gear will be unlocked for you to enhance your gaming experience. The app will even actually show your blasts' trajectory, letting you see exactly where you shot your former friend. The 2012 edition of Lazer Tag will hit shelves on August 1st with individual blasters costing $40 and sets of two $70. Check out the PR and a screen shot of the app after the break.

Lazer Tag

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LAZER TAG 2012 PRODUCT DESCRIPTIONS

From the makers of the popular NERF blasters comes the revolutionary LAZER TAG system, combining the power, precision and excitement of live-action blaster battles with the high-action, strategic, augmented reality gameplay of traditional video games. To experience the LAZER TAG game, players download the free LAZER TAG app to their iPhone or iPod touch device, connect their device to their LAZER TAG blaster, and find themselves immersed in a world where video games and real life connect. Using either single or multi-player mode, players can engage in a LAZER TAG match featuring either real life worlds or virtual opponents. Each LAZER TAG blaster equipped with a device has a virtual firing range of over 250 feet and contains a 'Heads Up Display', or HUD, which allows players to keep track of their gear and remaining power, while also providing a view of the augmented reality targets and enemies in the area. A virtual leaderboard keeps track of each player's profile and, with every successful mission, players will gain in-game access to upgradeable attacks, missions and gear. With LAZER TAG blasters, the stakes are high, the game is real. Don't just play it, live it.

The 2012 LAZER TAG product line includes:

LAZER TAG 2 BLASTER Set
(HASBRO/Ages 8 years & up/Approx. Retail Price: $69.99/Available: August 1, 2012)
Get into the game with the ultimate LAZER TAG 2 BLASTER set, brought to you by the makers of the NERF brand. Set includes two LAZER TAG blasters. For enhanced augmented reality gameplay, simply download the free LAZER TAG app to an iPhone or iPod touch device and then connect the device to the blaster to activate the immersive gaming experience. When in multi-player mode, blasters are equipped with a virtual firing range of over 250 feet and an on-screen 'Heads Up Display' which, for the first time with LAZER TAG, allows players to see the lazer and keep track of their gear and remaining power. In the solo campaign, the blasters provide a view of the augmented reality targets and enemies in the area. Performing well in combat and mastering levels will increase players' stats on a virtual leaderboard, as well as unlock upgrades for attacks, missions, gear and firepower. Game may be played in single-player mode, or in multi-player mode with up to 24 people. Players can also play LAZER TAG without a device using the blaster's classic multi-player mode. Each blaster requires 6 AA batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

LAZER TAG Blaster
(HASBRO/Ages 8 years & up/Approx. Retail Price: $39.99/Available: August 1, 2012)
Live the mission and conquer opposing forces with the innovative LAZER TAG blaster, from the makers of NERF products. For solo campaigns, players begin the game by simply downloading the free LAZER TAG app to an iPhone or iPod touch device and then connecting the device to the blaster. Players are then immersed in a live-action virtual gaming experience like no other. The on-screen Heads Up Display reveals virtual foes and targets in single-player mode and real-life worlds in multi-player mode, all while keeping track of remaining power and hits. Playing the LAZER TAG game as a single player allows players to use skill and strategy to master levels of increased difficulty, earning points and rewards along the way. Multi-player mode pits players against enemies in an epic competition where ability, energy and instinct rule. LAZER TAG blasters boast a virtual firing range of over 250 feet! Game may be played in single-player mode, or in multi-player mode with up to 24 people. Players can also play LAZER TAG without a device using the blaster's classic multi-player mode. Available in either white or yellow; each sold separately. Each blaster requires 6 AA batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.