Apple has posted a trademark to cover the "Configurator" app that arrived in Software Update last week. The app allows users to configure (surprise) various iOS devices all connected to one computer or network, easily updating apps and the operating system, and even installing wallpapers or other information to a device's lock screen. The trademark covers the app, which Apple calls "Computer software used to configure multiple digital electronic devices."
This is basically business as usual for Apple's legal department, though filing for a trademark now (a week or so after the app is actually available to the public) seems a bit late for the company. The trademark itself was filed back on March 7, right as the app dropped, so this is likely the legal team catching up to Apple's developers and covering the company's bases post-release.