The full Templar faction starter experience as well as the haunted town of Kingsmouth will be on display, and all the action happens at booth 260 on the show floor. Funcom is also giving away 10,000 Illuminati, Templar, and Dragon dog tags, each of which contains a key code that grants access to TSW's beta weekends.
PAX East runs from April 6th through April 8th in Boston, Massachusetts. More info is available at the event's official website.
[Source: Funcom press release]