Sammy's latest marketing ploy kicked off with a string of nonsense that could just as easily have come from the Sunday morning jumble: "Destination: tgeltaayehxnx," declared the Samsung Mobile Twitter account. Anagram wizards will read that as, "the next Galaxy," and wouldn't you know it, it's also the URL for an auspicious countdown clock. Sammy promises to let visitors take "the next step" in about 17 hours and counting. Bonafide internet sleuths can find an extra carrot strung up in the site's source, reading, "discover how Samsung is about to challenge the way you view the Galaxy once more." Is Samsung about to break its own May 3rd unveiling? We'll let you know in 16 hours and change.
Update: It seems like that ticker just might be counting down to some sort of anagram guessing game, according to an Engadget tipster who partook in some directory diving. Among a series of assets of different colored lettered tiles he found images with instructions warnings, reading "Click on the letters in the correct order to reveal your real destination," and "Following technology blindly often gets you nowhere." Ominous.
Update 2: And there it is. Samsung's revealed two (well, one and a half) teaser videos -- but they don't reveal much.