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Netflix brought into the Sony Entertainment Network fold for British Bravia buffs

Britons and citizens of the ROI! Sony's bringing Netflix to all Sony Entertainment Network-connected devices. It looks like Kaz Hirai's plan to "unify" the company and its media offerings is beginning to gain a little momentum. If you have a SEN-connected 2012 Bravia TV or Blu-ray player, then the app should be available soon -- although no-one seems to know precisely when. If you're on PS3, or in the States, then Netflix is old news, so don't bother with the press release after the break

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Sony Adds Netflix to the Sony Entertainment Network

24 April 2012 - Netflix application on Sony BRAVIA, Blu-ray players, Network Media players and PS3 provides instant access to wide variety of TV programmes and films

It was announced today that Netflix will be available on the Sony Entertainment Network (SEN) from 24th April.

The Sony Entertainment Network is a digital portal rich with entertainment content and can be accessed through selected Internet-connected Sony BRAVIA televisions, Sony Blu-ray players, Network Media player and PS3 devices sold in the UK and Ireland.

"Adding Netflix to the Sony Entertainment Network, gives consumers an even broader choice of devices to instantly watch unlimited TV programmes and films streamed over the Internet," said Greg Peters, vice president of product development at Netflix. "We're always looking to provide people with new ways to enjoy Netflix."

Netflix offers convenience and value with a broad range of films and TV series to choose from. Netflix has revolutionised entertainment by giving people a choice to enjoy what they want to watch, when they want to watch it for a low monthly price over a wide range of internet-connected devices.

Netflix will sit alongside other popular third party services on the Sony Entertainment Network including YouTube and BBC News, as well as unique services such as Music Unlimited and Video Unlimited

"We're very excited about the addition of Netflix to our SEN portfolio" said Edd Uzzell, Sony category development manager. "All of our consumer products – whether that is a BRAVIA, VAIO, Tablet or Xperia – are designed to provide the best quality content possible, and having great content providers offers consumers greater choice for their home cinema experience."

The Netflix app will be available on all 2012 BRAVIA, Blu-ray and Blu-ray Home Theatre models which feature Sony Entertainment Network.