Nintendo's 'Midnight Purple' 3DS made official, eggplanting at retailers on May 20

Bust out your bright purple tennis racket and get weird with Nintendo on May 20 when the new "Midnight Purple" 3DS launches alongside Mario Tennis Open. Nintendo announced the new 3DS color scheme this morning after retailer listings this past weekend outed the new color.

Like the quartet of 3DS flavors already available for purchase, Midnight Purple (or "Big Purp," as we're calling it) will retail for $170 when it arrives next month. Will there be a Grimace-tied promotion at McDonald's alongside the launch? We can only dream.
Show full PR text
Nintendo 3DS Gets a Royal New Color on May 20: Midnight Purple
April 30, 2012

Just as lilacs and hyacinth bloom throughout the spring, so too a new color is blooming for the Nintendo 3DS system. Midnight Purple gives the hand-held a royal new look. The new color will launch May 20, the same day Mario Tennis Open becomes available.

The Midnight Purple Nintendo 3DS, offered at a suggested retail price of $169.99 in the United States, becomes the fifth color in the always-stylish Nintendo 3DS color palette, joining Cosmo Black, Aqua Blue, Flame Red and Pearl Pink. Now fans have another option to customize the look of their systems to suit their individual styles and personalities.

Nintendo 3DS lets users enjoy games and videos in 3D without the use of special glasses. Mario Tennis Open adds to the strong library of Nintendo 3DS games, which also includes Super Mario 3D Land, Kid Icarus: Uprising and Spirit Camera: The Cursed Memoir. Fans also can check out 3D videos on Nintendo Video and access new and classic downloadable games in the Nintendo eShop.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information this and other features, visit

This article was originally published on Joystiq.