Following Update 1.2 and the Rakghoul Outbreak live event, Erickson reports that player activity in the game is increasing. He said that the studio is working hard to keep its customers happy: "The community has generally been excited about the direction the game is going as we finish up our last must-have quality of life features (group finder, etc) and can start concentrating full-time on creative things like the world events."
Erickson said that the live event was kept a surprise to make it "feel organic" and not spoil everything in this age of instant internet sharing. He said that the team took a cue from World of Warcraft's Corrupted Blood plague that swept through the game in 2005; the devs tried to channel players' actions to fun rather than griefing.
He says that the team discovered that SWTOR had a huge PvP community and has since "turned a huge amount of resources" to developing more content for that side of the game. BioWare's also shifted several team members over to creating more endgame content as the players chew through the stories at an increasing rate.