EA's Frank Gibeau says that TOR's 400,000 subscriber drop from its February peak is a result of casual players deciding not to renew after a billing cycle.
Eurogamer reports that TOR falls within EA's top 10 most profitable franchises but comes up short of the Battlefield, Medal of Honor, The Sims, and Madden franchises. Riccitello also addressed TOR's high profile in both fan and media circles. "So while I understand there's an enormous amount of interest, I don't know that it warrants as much as what we're seeing right now. But we love the franchise, we're going to grow the franchise," he explained.