ImageLast we heard from Cablevision, it was bringing its Optimum App live TV streaming to Windows and Macs. Shifting directions to its more "traditional" cable offerings, the company now has good news for folks who've been generally bummed out about the 24-hour viewing window allotted with movie rentals on its iO TV service. Just in time for your weekend movie marathon, the company has announced that "hundreds" of its on-demand movie rentals will now last for 48 hours with unlimited viewing -- huzzah! As usual, content pricing starts at three bucks, and you'll be pleased to know that all that extra time comes at no additional cost to your subscription. Better yet, the amount of titles part of the deal to grow over time, and you'll find all the details in the press release after the break. Perhaps most notable is all the time you'll have to grab more microwaveable popcorn.

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Cablevision Doubling Rental Windows to 48 Hours for Hundreds of On Demand Movies

iO TV Customers Can Enjoy Additional Flexibility in Watching and Returning to On Demand Rentals at No Additional Charge

Bethpage, NY (PRWEB) May 10, 2012

Cablevision Systems Corp. (NYSE: CVC) today announced that it was doubling the rental window for hundreds of on demand movies, from 24 hours to 48 hours, at no additional charge.

iO TV offers customers an exciting on demand lineup of new release, classic, international and independent films, many in HD. To view available titles, customers can visit channel 500 or hit the iO button on their remote control navigate to the "on demand" category to see the vast library of available selections. Rental window information is clearly presented on the order confirmation screen. As new movies are added, an increasing number will be available for full two-day rentals.

On demand movies are available starting at $2.95 per title for unlimited viewing during the rental period. Each film's rental availability period will appear on its order screen. Customers must have digital cable set-top box and a HD digital cable box and TV for HD movies on demand. For more information on the currently available titles, customers can visit http://www.optimum.net/VOD.

Cablevision delivers an expanding array of valuable and unique product features to its customers, including the ability to watch our full cable television service on iPad, iPhone, iPod touch devices and laptop computers in the home, unmatched local content from News 12 and MSG Varsity, fast and reliable access to the Internet through Optimum WiFi and hundreds of discounts through the Optimum Rewards program.

Cablevision's award-winning digital cable service, iO TV, offers customers access to hundreds of channels, including more than 50 premium movie channels, 46 channels of commercial-free digital music, thousands of titles available on demand at all times, an interactive programming guide, more than 120 free high-definition programming services and uniquely valuable and relevant local content through News 12, MSG Varsity and their companion interactive television applications.

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'Hundreds' of Cablevision iO TV on-demand rentals now last 48 hours, procrastinators rejoice