A patent filed by Sony Computer Entertainment America in 2011 describes an advertising system in which a game would be "suspended" during play, an advertisement would come up, and then the game would continue – much like TV commercials interrupt segments of programming. According to the patent, ads would be preceded by a warning and a slowdown of gameplay, with another warning displayed when gameplay is about to resume.
The mere filing of a patent is no indication that this will be implemented, simply that the idea came up. Now, while we primarily work as journalists, we consider ourselves reasonably industry-savvy, and can thus be trusted to provide game industry analysis, pro-bono, in an advisory capacity.
It is to that end we present the following advice to Sony: